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 January
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Outthink the Competition
How a New Generation of Strategists Sees Options Others Ignore
by Kaihan Krippendorff
A Fast Company blogger and former McKinsey consultant profiles the next
generation business strategists: the "Outthinkers" |
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"Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They
see opportunities others ignore, challenge dogma others accept as truth, rally
resources others cannot influence, and unleash new strategies that disrupt their
markets.
Outthink the Competition proves that business competition is undergoing
a fundamental paradigm shift and that during such revolutions, outthinkers beat
traditionalists.Outthink the Competition presents stories of breakthrough companies like Apple,
Google, Vistaprint, and Rosetta Stone whose stunning performances defy
traditional explanation and will inspire readers to outthink the competition.
Core concepts in the book include:
• Discover the Eight Dimensions of Disruption
• Learn to play by the Outthinker Playbook
• Develop the Five Habits of the Outthinker
• Implement the Outthinker Process
It's time to buck tradition in order to stay ahead. Outthink the competition and
uncover opportunities hiding in plain sight.
About the Author:
Kaihan Krippendorff is is a business strategist, author, and investor. A former
consultant with McKinsey & Co., Kaihan works globally with ambitious large and
medium-sized corporations, including Microsoft, L'Oreal, and Johnson & Johnson,
teaching executives and entrepreneurs how to unleash their strategic creativity
to raise their organization's performance. Kaihan also blogs for
FastCompany.com, is an active public speaker, and is regularly featured in key
business media outlets. His previous books include The Art of the Advantage,
Hide a Dagger Behind A Smile, and The Way of Innovation. |
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December 2011 - Reality-Based Leadership
November 2011 - What Got You Here Won't Get You There in Sales
October 2011 - Out of Our Minds
September 2011 - Advocacy
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