This session will help participants define and distinguish leadership and management responsibilities in a technical or professional group or team. The session will also address how to first understand and then adapt to some of the unique motivational interests and viewpoints among technical and professional experts a leader is likely to encounter. Those in lead positions, technical project managers or those who have recently moved into managing a technical or professional function will find this session most helpful.

Prof. Gordon Hewitt will lay out a practical framework that demands a fundamental rethinking of: (1) what competition is now all about in today's complex global markets; (2) what strategy needs to be about, and how to give it credibility; and (3) what top managers need to do to steer their companies through uncharted competitive territory. Prof. Hewitt will also demonstrate why retreating to the "core" and improving incremental efficiency is not good enough.

This session will focus on how to be an effective coach. A profile of "Coaching for Behavioral Change" will be presented and participants will learn the latest techniques for encouraging feedback to develop others (and to develop themselves). Participants will learn how to apply key concepts. The latest research on feedback and follow-up will be used to show leaders how to coach in a way that produces "guaranteed" results for both individuals and teams.

Successful advocates know how important it is to clearly communicate their ideas, how their reputations shape how people respond to their ideas, how they need to build partnerships and alliances with others in getting ideas adopted, how they must "pre-sell" any idea long before formal meetings, and how to be persuasive and influential in meetings. We will discuss new research on each of those topics - research that offers you interesting and surprising ways to champion innovations in your organization.