Prof. Gordon Hewitt, CBE (Commander of the Order of the British Empire), FRSE (Fellow of the Royal Society of Edinburgh) is Professor of Business Administration at the Stephen M. Ross School of Business, University of Michigan. His interests cover the fields of global competition and the development of new frameworks for creating competitive advantage. Prof. Hewitt has been the highest rated core faculty member on Michigan’s senior executive programs for many years. He is also Distinguished Professor of Corporate Strategy and International Business at Duke Corporate Education. He was given the 2007 International Distinguished Faculty Award by the Institute for Management Studies. His academic awards include the title of Honorary Professor at the Faculty of Social Sciences, University of Glasgow, where he started his career. As a consultant, he works at Board level with many international corporations. Recently, he and Michigan colleagues C.K. Prahalad and Dave Ulrich conducted programs for top executives of the Sony Corporation to develop global strategy for the converging fields of digital technology and entertainment. He has been involved in major strategy and educational programs for corporations such as Diageo, Zurich Financial, IBM, Pfizer, Microsoft, Time Warner, Shell, Verizon, and Mars. Prof. Hewitt is widely acknowledged as one of the world’s leading authorities on how to compete and create advantage in dynamic, complex markets. Recently he has chaired meetings of European and American CEOs and Board Chairmen to discuss the future of corporate strategy and corporate governance. He has been Hewlett Packard’s “Masterclass” speaker at the Confederation of British Industry (CBI) National Business Conference over the past two years. His forthcoming work with C.K. Prahalad, Strategy as a Process of Discovery, redefines the challenge of corporate strategy and corporate value creation in the context of new competitive realities. Prof. Hewitt was awarded a CBE for services to business in the 2007 New Year’s Honours List. In March 2008, he was elected a Fellow of the Royal Society of Edinburgh, Scotland’s National Academy of Science and Letters.