January 2005

Super-Flexibility for Knowledge Enterprises

by Drs. Homa Bahrami and Stuart Evans

Business enterprises are transforming their core practices in the digital age. The emerging imperative is to become super-flexible, in order to thrive, or, at least survive, in volatile environments. Super-Flexibility refers to the ability to be agile and versatile, like an entrepreneurial company, coupled with the capacity to remain robust and resilient, much like an established company. Super-flexible enterprises move swiftly, manage for the moment, and ride successive waves of technological innovation, while providing a few enduring anchors of stability and cohesion.

Super-Flexibility for Knowledge Enterprises details how knowledge enterprises can harness uncertainty by becoming super-flexible. Based on over 20 years of practical experience in Silicon Valley, the authors present conceptual frameworks, illustrative examples and practical lessons for strategizing, organizing and managing knowledge-based enterprises in turbulent settings.

About the Authors:
Dr. Homa Bahrami is an international educator, author, and consultant, specializing in knowledge-based companies. She is a Senior Lecturer at the Haas School of Business, University of California, Berkeley. Currently she teaches MBA and executive courses on managing high tech knowledge workers, and managing the global enterprise. She is the co-author (with Harold Leavitt) of a leading textbook Managerial Psychology: Managing Behavior in Organizations published by the University of Chicago Press and translated into many languages.

Dr. Stuart Evans is Chairman of Pedagogy, Inc., and a Senior Associate at the Centre for International Business and Management, the Judge Institute of Management Studies, University of Cambridge, England. He teaches an elective MBA course on High Technology Ventures. Previously he was a General Partner with Sand Hill Venture Group, Director of Corporate Strategy at Shugart Associates (a disk drive company), Senior Consultant at Bain and Company, and a Consultant and Systems Analyst at SRI International (formerly Stanford Research Institute).