July 2010

Rethink, Reinvent, Reposition

Is your business struggling to stay afloat? Are you overwhelmed by the challenge of building an organization that can be a market leader? Well, now is the time to stop going in circles--find a new direction and re-imagine your company.In this hard-hitting guide, renowned international corporate consultants and professors Leo Hopf and William Welter show how to breathe new life into your firm. Using revealing case studies from Seagate to Harley-Davidson, they offer such key strategies as:

· Repackaging products to widen the range of your target demographic
· Revising your profit model to improve your margins
· Moving up- or down-market to attract new customers
· Using core competencies to enter new markets
· Conducting business at a different time to reach new customers

You'll need to take a risk to reap the rewards. But this blueprint for growth will supply you with the confidence to start on a different path. So forget the same-old tired tactics. Instead, make things happen by making over your business! It's crucial to the livelihood of your enterprise, and Hopf and Welter give you everything you need to get it right.

About the Authors:

Leo Hopf, the founder and CEO of Teamhopf, works with senior executive teams to bring clarity and alignment to their most pressing strategic issues. Through his speeches and consulting he also coaches, guides, and trains his clients’ personnel at all levels to improve their decision making and strategic thinking capabilities.

William Welter is a consulting-educator who helps organizations succeed by helping managers excel and prepare for their tomorrows. He connects Louis Pasteur’s quote of “Chance favors the prepared mind” with today’s business realities. He brings over 40 years of experience spanning four separate careers: military, engineering, consulting and education. He is the managing director of Adaptive Strategies, Inc. He is also a Fellow in Executive Education at the Carlson School of Management, University of Minnesota.