Seminar Description

Companies worldwide now face an emerging competitive landscape of dramatic volatility. Unprecedented fluctuations in corporate performance, sudden loss of corporate reputation, reversal of CEO "star status" - these are the new realities. Moreover, Enron and similar scandals have put credibility and trust from an ethical point of view at the core of the corporate agenda. In this program Prof. Gordon Hewitt will argue that these dilemmas cannot be explained away by simplistic ideas about the business cycle. He will lay out a practical framework that demands a fundamental rethinking of: (1) what competition is now all about in today's complex global markets; (2) what strategy needs to be about, and how to give it credibility; and (3) what top management needs to do to steer their companies through uncharted competitive territory. Furthermore, Prof. Hewitt will explain why retreating to the "core" and improving incremental efficiency is not good enough. The corporate graveyard is littered with the bodies of companies who won the "efficiency battle" but lost the "competitive war".

Department	Admin	Distrib	Engr	Finc	H.R.	Legal	Mktng	IT	Opr	Plng	Pchsg	R&D	Sales
Senior Executive (Pres, Exec & Sr VP)	1	1	1	1	1	2	1	1	1	1	2	1	1
Executive (VP & Gen'l Mgr)	1	1	1	1	1	2	1	1	1	1	2	1	1
Senior Managers (Div & Reg. Mgrs)	1	2	2	1	2	3	1	2	2	1	3	2	2
Middle Managers & Superintendents	2	3	3	2	3	3	2	3	3	2	3	3	3

APPLICABILITY: 
1 indicates primary target audience.
2 indicates a good fit if the level of material is appropriate.
3 indicates (in the opinion of the institute and the faculty) very limited applicability.