DR. PAUL ZAK

Dr. Paul J. Zak is a professor at Claremont Graduate University and is among the top 0.3% of most cited scientists. Paul's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. 

Besides his academic appointment, he is a four-time tech entrepreneur. In 2017, he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real time. It is used to improve entertainment, education, and advertising outcomes and monitor emotional wellness. 

His most recent best-selling book is Immersion: The Science of the Extraordinary and the Source of Happiness. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, and ABC Evening News. His work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others.