Book by Lida Citroen
Book by Lida Citroen

LIDA CITROEN

 
Lida Citroen is an award-winning personal branding and reputation management specialist who develops the identities of global executives, professionals, military veterans and thought leaders. She is the author of several bestselling books including Reputation 360: Creating Power Through Personal Branding and Control the Narrative: The Executive's Guide for Building, Pivoting and Repairing Reputation. In her engaging and informative presentations, Lida shares the secrets to building a standout personal brand at companies like Abbott Labs, Google, GE Healthcare, Johnson & Johnson, Sirius XM/Pandora Media, OtterBox, LinkedIn, Mazda North America, Mary Kay Corporate, Comcast and more. A powerful TedX speaker, "Talks at Google" speaker, keynote presenter, and multiple-course instructor on LinkedIn Learning, Lida also writes for Entrepreneur.com and Military.com and has been featured on MSNBC, The Hallmark Channel, CBN News, in Fortune magazine, Bloomberg.com, Forbes.com, Woman's Day magazine, the UK Guardian, Kiplinger's Personal Finance, and numerous other media outlets.
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